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Northwestern Law Alumni Club of SF Bay Area - Faculty Presentation

The Northwestern Law Alumni Club of San Francisco Bay Area invites you to attend a presentation entitled, "How to Survive the Contract Zombie Apocalypse" with Professor Zev Eigen on February 12th.

Event Details:

Wednesday, February 12, 2014
5:30 PM Registration & Networking
6:00 PM Presentation
7:00 PM Networking Reception

Location:
Morrison & Foerster LLP
425 Market Street
33rd Floor
San Francisco, CA 94105

Cost:
$15 per person, includes light appetizers and beverages

CLE Credit:
Morrison & Foerster LLP (Provider #2183) certifies that this activity has been approved for MCLE credit by the State of California in the amount of 1 hour.

Presentation Abstract:
Downloading free software, watching a movie, or viewing a PDF of a scholarly publication all require consent to “terms and conditions.” One of the purposes of terms and conditions is to restrict individuals from behaving as they would predictably want to behave when such behavior is not in the interest of drafting entities. For instance, requiring consent to terms and conditions is the overwhelmingly dominant strategy used to attempt to prevent unauthorized reproduction and distribution of multimedia like motion pictures and music. This research questions how effective terms and conditions are at accomplishing this goal. Other strategies derived from behavioral economics, sociology, and social psychology could be more effective and either equally or less costly than terms and conditions at accomplishing the goal of reducing the unwanted behavior.

This presentation reports the results of an online behavioral experiment that systematically tests the relative effectiveness of terms and conditions as compared to other viable alternative frames. Findings suggest that terms and conditions are significantly less effective as compared to readily available alternatives, such as asking individuals to promise not to behave in the undesirable way, or by signaling trust that individuals will not behave in the undesirable way.

Faculty Profile:

Zev J. Eigen joined the Northwestern faculty in 2009 as an Assistant Professor of Law. He holds a courtesy appointment at the Kellogg School of Management as an Associate Professor of Management & Strategy. He is also a Research Fellow with the Center for Labor and Employment Law at New York University School of Law. Professor Eigen received his JD from Cornell Law School in 1999, and his PhD from the Massachusetts Institute of Technology in 2009. His research interests include contracts, labor and employment law, and negotiations and dispute resolution. 



Special thanks to Melvin Goldman JD '61 and Morrison Foerster for hosting this event. 

Walk-in registrants are welcome. For more information, please contact SFBayAreaClub@nlaw.northwestern.edu or 312.503.1793.

Refund requests must be received 48 hours prior to the event.